服务方案

SEO

SEO

什么是SEO?

SEO就是指按照搜索引擎的算法,提升你的文章在搜索引擎中的自然排名

SEO,也就是搜索引擎优化的逻辑,其实是非常简单的。这就像是在大学里的学生会主席,你要让投票者给你更多的选票。那么,你需要先「自我优化」,无论是外表还是能力;此外,你还需获得更多意见领袖的推荐,才可以让更多普通选民支持你。

同样的,你要让搜索引擎在无数的文章,把你的文章排到前面。你首先需要先做:

1. 内部优化:也就是提高文章本身的质量

2. 外部优化:也就是让你的文章曝光在更多权威网站上

如何进行SEO优化

第一:关键词选择

关键词选择错了,后面做的工作等于零,所以进行网站优化前,先要锁定自己网站的关键词。

1. 首页部署品牌词、以及相对较难的通用词或者产品词。首页推荐承载3-5个关键词

2. 更多关键词使用内页布局,每个内页,推荐承载1-3个长尾关键词

3. 每个关键词有唯一的一个主着陆页

4. 首页用关键词链接到所有内页着陆页

5. 每个着陆页都用首页关键词链接回首页

6. 凡是网站内出现这些关键词均链接到这个唯一的主着陆页

百度相关搜索,百度指数,英文关键词工具,将目标关键词做成一个文档,对于大型网站,主要要做到就是对网站的关键词进行分类。

第二:网站构架完善

优化网站的超链接构架,主要需要做好以下几方面:

1、 URL 优化:把网站的 url 优化成权重较高的 url

URL就是搜索引擎抓取你的网页所走过的路径,以文件夹套文件夹来举例,文件夹一层一层的太多非常不好,这样只能导致网页收录很慢,太少又不利于修改,一般建议是两层这样,意思就是说一个网站首页进去是内页分类,内页中可以更新的页面比如新闻页,产品页就用一个文件夹包括完,这样有条理的构建网站,让搜索引擎抓取的很舒服,当然利于优化了。

2、相关链接:做好站内各类页面之间的相关链接,此条非常重要,这方面做好,可以先利用网站的内部链接,为重要的关键词页面建立众多反向链接。这里要特别强调一下:反向链接是网页和网页之间的,不是网站和网站之间的。所以网站内部页面之间相互的链接,也是相互的反向链接,对排名也是有帮助的。

第三:网站内容策略

1、丰富网站的内容:

把网站内容搞丰富起来,这是非常重要的,网站内容越丰富,说明你的网站越专业,用户喜欢,搜索引擎也喜欢。

2、增加部分原创内容:

因为采集系统促使制作垃圾站变成了生产垃圾站,所以完全没有原创内容的网站,尽管内容丰富,搜索引擎也不会很喜欢。所以一个网站,尽量要有一部分原创内容。

第四:网页细节的优化和完善

1、title 和 meta 标签的优化:

按照 SEO 的标准,把网站的所有 title 和 meta 标签进行合理的优化和完善,以达到合理的状态。切记:千万不要盲目的在 title中堆积关键词,这是大部分人经常犯的错误。一个真正 SEO 非常合理的网站,是一个看不出有刻意优化痕迹的网站。

2、网页排版的规划化:

主要是合理的使用 H1、strong、alt 等标签,在网页中合理的突出核心关键词。切记:千万不要把网页中所有的图片都加上 alt
注释,只需要将最重要的图片,比如产品图片,人物图片加上合理的说明就 OK。

第五:网站地图制作和提交

第六:制订增加反向链接计划

前面的工作都做好,最重要的就是要制订一个合理的增加反向链接计划,然后选择几种合理的增加反向链接手段,然后按照计划循序渐进的去做,获得排名就只是时间问题了。切记:不可短时间内迅速增加非常多的高质量的反向链接,比如短短两三天,增加几百个PR 值都是 4 以上的链接,这样的话,你就危险了。容易被搜索引擎当作购买链接,然后被处罚。

名词解释:

部署:就是把考虑好的关键词“放”到这个页面上的那个动作
品牌词:不说你也懂,就是例如“江苏卫视”、“宝珀”、”易点网络“ 这样的词
通用词:偏向行业类型的,这个”通用“的意思是,区别于品牌词,你能用,别人也能用的那些关键词,例如“腕表”、“顶级腕表”、“SEO”,通用词不见得全是最热的关键词,例如:”普陀区专业SEO公司“,这也算通用词,但是竞争度可能不太高。
产品词:您的产品名称。
长尾关键词:可以简单理解为,竞争度比较低的、冷门一些的、或者字数多一些的关键词
着陆页:用户在百度中搜索某关键词,然后发现您的网站,点击这条搜索结果后,跳转到的那第一个页面。

what is SEO?

SEO refers to the search engine algorithm, improve your article in the search engine natural ranking

SEO, which is the logic of search engine optimization, is actually very simple. It's like the president of the student union in a university, where you have to ask the voters to give you more votes. Then you need to "optimize yourself", both in appearance and ability, and you need more opinion leaders to get more ordinary voters to support you.

Similarly, you want to let the search engine in countless articles, put your articles row to the front. You need to do it first first:

1. Internal optimization: that is, to improve the quality of the article itself

2. External optimization: that is, to expose your article on more authoritative websites

How to perform the SEO optimization

First: key word selection

Keyword selection is wrong, behind the work is equal to zero, so before the website optimization, the first to lock their own website keywords.

1. Deploy brand words, and relatively difficult generic words or product words on the home page. Home page recommended to carry 3-5 keywords

2. More keywords use the inside page layout, each inside page, recommended to carry 1-3 long tail keywords

3. Each keyword has a unique main landing page

4. Link the home page to all the interior page landing pages with keywords

5. Each landing page is linked back to the home page with the home page keywords

6. All these keywords on the website are linked to this unique main landing page

Baidu related search, Baidu index, English keyword tools, the target keywords into a document, for large websites, the main thing to do is to classify the keywords of the website.

Second: the website structure is perfect

To optimize the hyperlink structure of the website, we mainly need to do the following aspects:

1. URL optimization: optimize the url of the website into a highly weighted url

URL is the search engine grab your web page path, to folder folder, for example, folder a layer of too much very bad, this can only lead to web pages included slow, too little and modify, general advice is two layers, which means a website page is inside page classification, inside the page can update the page such as news page, product page with a folder including, so organized building site, make search engine grab very comfortable, of course, conducive to optimization.

2, related links: do a good job of the relevant links between all kinds of pages in the site, this is very important, do this well, you can first use the internal links of the website, to establish many back links for the important keyword page. Here, backlinks are between a web page and a web page, not between a website. So the mutual links between the internal pages of the website, but also mutual backlinks, is also helpful for ranking.

Third: website content strategy

1. Enrich the content of the website:

Make the website content rich up, this is very important, the richer the website content, that your website is more professional, users like, search engine also like.

2. Add some original content:

Because the collection system prompted the production station to become a production station, there are no original content sites, despite the rich content, search engines will not like it. So for a website, try to have some original content.

Fourth: the optimization and improvement of web page details

1, Optimization of title and meta tags:

According to the standards of SEO, all the title and meta tags of the website are reasonably optimized and improved to achieve a reasonable state. Remember: never blindly accumulate keywords in the title, which is a mistake that most people often make. A real SEO is very reasonable website, is a website that can not see the traces of deliberate optimization.

2. Planning of web page layout:

Mainly reasonable use of H1, strong, alt and other labels, in the web page to highlight the core keywords. Remember: Never add alt to all the pictures on your web page
Note, just need to be the most important pictures, such as product pictures, character pictures plus reasonable instructions on OK.

Fifth: Site map production and submission

Sixth: develop plans to increase backlinks

All the previous work is done, the most important thing is to make a reasonable increase backlink plan, and then choose several reasonable increase backlink means, and then do it step by step according to the plan, it is only a matter of time to get the ranking. Remember: never add a lot of high quality backlinks in a short period of time, such as just two or three days, add hundreds of PR values above 4, so you are in danger. Easily used as purchase links by search engines and then penalized.

explanation of nouns:

Deployment: It is the action of "putting" the considered keyword on this page
Brand word: do not say you also understand, is such as "Jiangsu SATELLITE TV", "Bao Po", "easy point network" such words
Common word: to industry type, the "general" means, different from the brand word, you can use, others can use those keywords, such as "watch", "top watch", "SEO", general word is not all the hottest keywords, such as: "putuo district professional SEO company", this is a common word, but the competition may not be too high.
Product word: Your product name.
Long tail keywords: can be simply understood as the low degree of competition, some unpopular, or more words
Landing page: Users search for a keyword in Baidu, then find your website, click on the search results, and jump to the first page.

Date

2023年6月20日

Tags

SEO

QQ名片

微信名片

 

抖音名片

快手名片

选择你的语音

微信名片